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Empirical generalizations of the advantage for pioneers? A critical analysisHimme, AlexanderMarketing (Munich), 2006-01, Vol.28 (3), p.169-182 [Periódico revisado por pares]Texto completo disponível |
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Understanding Chinese Consumer Behaviour Towards New ProductsGoetze, FranziskaMarketing, 2011-01, Vol.33 (2), p.147-158 [Periódico revisado por pares]Munich: C.H. BeckTexto completo disponível |
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Strategic alliances: Challenges for international consumer goods producersPerović Nikola ; Yeghiayan AdrianoMarketing (Beograd), 2005-01, Vol.36 (1), p.3-11Srpsko udruženje za marketingTexto completo disponível |
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BLAME CANADALaird, Kristin ; Thomas, DavidMarketing, 2013-12, Vol.118 (13), p.8TorontoTexto completo disponível |
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Becoming Big BlueDaniels, ChrisMarketing, 2005-06, Vol.110 (22), p.10TorontoTexto completo disponível |
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Like a VirginPaul-Mark RendonMarketing, 2005-03, Vol.110 (10), p.6TorontoTexto completo disponível |
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Material Type: Artigo
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Taking on MuchChilton, DavidMarketing, 2006-03, Vol.111 (11), p.8TorontoTexto completo disponível |
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Material Type: Artigo
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ON THE 5,475TH DAYPowell, ChrisMarketing, 2007-11, Vol.112 (21), p.9TorontoTexto completo disponível |
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Material Type: Artigo
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Material Type: Artigo
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