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Material Type: Artigo
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Brand Switching Behaviour of Muslim Consumers: Development of a Conceptual ModelSaeed, Munazza ; Azmi, Ilhaamie Binti Abdul GhaniInternational Journal of Research in Business and Social Science (2147- 4478), 2016-07, Vol.5 (4), p.31-39 [Periódico revisado por pares]Texto completo disponível |
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Material Type: Artigo
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Brand switching behaviour of Muslim consumers: Development of a ConceptualSaeed, Munazza ; Azmi, Ilhaamie Binti Abdul GhaniInternational Journal of Research in Business and Social Science, 2016-01, Vol.5 (4), p.31 [Periódico revisado por pares]Istanbul: Society for the Study of Business and FinanceTexto completo disponível |