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Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case studySaeed, Munazza ; Waheed, Zarina ; Baig, Aysha Karamat ; Azmi, Ilhaamie Abdul GhaniJournal of Islamic marketing, 2023-05, Vol.14 (6), p.1577-1602 [Periódico revisado por pares]Bingley: Emerald Publishing LimitedTexto completo disponível |