Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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The nexus between customer equity and brand switching behaviour of millennial Muslim consumersSaeed, Munazza ; Ilhaamie Binti Abdul Ghani AzmiSouth Asian Journal of Business Studies, 2019-04, Vol.8 (1), p.62-80 [Periódico revisado por pares]Bingley: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative studyHossain, Kamal ; Soon Lee, Kenny Cheah ; Abdul Ghani Azmi, Ilhaamie Binti ; Idris, Aida Binti ; Alam, Mohammad Nurul ; Rahman, Md. Adnan ; Mohd Ali, NorinahRAUSP management journal, 2022-04, Vol.57 (2), p.165-181 [Periódico revisado por pares]São Paulo: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case studySaeed, Munazza ; Waheed, Zarina ; Baig, Aysha Karamat ; Azmi, Ilhaamie Abdul GhaniJournal of Islamic marketing, 2023-05, Vol.14 (6), p.1577-1602 [Periódico revisado por pares]Bingley: Emerald Publishing LimitedTexto completo disponível |