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Material Type: Artigo
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The nexus between customer equity and brand switching behaviour of millennial Muslim consumersSaeed, Munazza ; Ilhaamie Binti Abdul Ghani AzmiSouth Asian Journal of Business Studies, 2019-04, Vol.8 (1), p.62-80 [Periódico revisado por pares]Bingley: Emerald Group Publishing LimitedTexto completo disponível |