Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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The competition between private label and national brand through the signal of Euro‐leafSchena, Rosamartina ; Morrone, Domenico ; Russo, AngeloantonioBusiness strategy and the environment, 2023-12, Vol.32 (8), p.6169-6181 [Periódico revisado por pares]Chichester: Wiley Periodicals IncTexto completo disponível |
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2 |
Material Type: Artigo
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Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspectiveCheng, Louis T. W. ; Sharma, Piyush ; Broadstock, David C.Business strategy and the environment, 2023-01, Vol.32 (1), p.570-586 [Periódico revisado por pares]Chichester: Wiley Periodicals IncTexto completo disponível |
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3 |
Material Type: Artigo
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Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brandsPhau, Ian ; Teah, MinThe Journal of consumer marketing, 2009-01, Vol.26 (1), p.15-27 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |
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4 |
Material Type: Artigo
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Food private label brands: the role of consumer trust on loyalty and purchase intentionCalvo Porral, Cristina ; Levy-Mangin, Jean-Pierre Verneau and Professor Christopher J. Griffith, Fabio ; Fabio Verneau and Professor Christopher J GriffithBritish food journal (1966), 2016-03, Vol.118 (3), p.679-696 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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5 |
Material Type: Artigo
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Price competition and store competition: Store brands vs. national brandChoi, Sungchul ; Fredj, KarimaEuropean journal of operational research, 2013-02, Vol.225 (1), p.166-178 [Periódico revisado por pares]Amsterdam: Elsevier B.VTexto completo disponível |
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6 |
Material Type: Artigo
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On the elemental analysis of different cigarette brands using laser induced breakdown spectroscopy and laser-ablation time of flight mass spectrometryAhmed, Nasar ; Umar, Zeshan A. ; Ahmed, Rizwan ; Aslam Baig, M.Spectrochimica acta. Part B: Atomic spectroscopy, 2017-10, Vol.136, p.39-44 [Periódico revisado por pares]Oxford: Elsevier B.VTexto completo disponível |
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7 |
Material Type: Artigo
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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketingde Vries, Lisette ; Gensler, Sonja ; Leeflang, Peter S.H.Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91 [Periódico revisado por pares]Philadelphia: Elsevier IncTexto completo disponível |
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8 |
Material Type: Artigo
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Google Effects on Memory: Cognitive Consequences of Having Information at Our FingertipsSparrow, Betsy ; Liu, Jenny ; Wegner, Daniel M.Science (American Association for the Advancement of Science), 2011-08, Vol.333 (6043), p.776-778 [Periódico revisado por pares]Washington, DC: American Association for the Advancement of ScienceTexto completo disponível |
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9 |
Material Type: Artigo
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Bringing the corporation into corporate brandingJo Hatch, Mary ; Schultz, MajkenEuropean journal of marketing, 2003-08, Vol.37 (7/8), p.1041-1064 [Periódico revisado por pares]Bradford: MCB UP LtdTexto completo disponível |
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10 |
Material Type: Artigo
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Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experiencevan Noort, Guda ; Voorveld, Hilde A.M. ; van Reijmersdal, Eva A.Journal of interactive marketing, 2012-11, Vol.26 (4), p.223-234 [Periódico revisado por pares]Philadelphia: Elsevier IncTexto completo disponível |