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Refinado por: Base de dados/Biblioteca: Materials Research Database remover
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1
The competition between private label and national brand through the signal of Euro‐leaf
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The competition between private label and national brand through the signal of Euro‐leaf

Schena, Rosamartina ; Morrone, Domenico ; Russo, Angeloantonio

Business strategy and the environment, 2023-12, Vol.32 (8), p.6169-6181 [Periódico revisado por pares]

Chichester: Wiley Periodicals Inc

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2
Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective
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Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective

Cheng, Louis T. W. ; Sharma, Piyush ; Broadstock, David C.

Business strategy and the environment, 2023-01, Vol.32 (1), p.570-586 [Periódico revisado por pares]

Chichester: Wiley Periodicals Inc

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3
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
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Artigo
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Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

Phau, Ian ; Teah, Min

The Journal of consumer marketing, 2009-01, Vol.26 (1), p.15-27 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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4
Food private label brands: the role of consumer trust on loyalty and purchase intention
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Food private label brands: the role of consumer trust on loyalty and purchase intention

Calvo Porral, Cristina ; Levy-Mangin, Jean-Pierre Verneau and Professor Christopher J. Griffith, Fabio ; Fabio Verneau and Professor Christopher J Griffith

British food journal (1966), 2016-03, Vol.118 (3), p.679-696 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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5
Price competition and store competition: Store brands vs. national brand
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Price competition and store competition: Store brands vs. national brand

Choi, Sungchul ; Fredj, Karima

European journal of operational research, 2013-02, Vol.225 (1), p.166-178 [Periódico revisado por pares]

Amsterdam: Elsevier B.V

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6
On the elemental analysis of different cigarette brands using laser induced breakdown spectroscopy and laser-ablation time of flight mass spectrometry
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On the elemental analysis of different cigarette brands using laser induced breakdown spectroscopy and laser-ablation time of flight mass spectrometry

Ahmed, Nasar ; Umar, Zeshan A. ; Ahmed, Rizwan ; Aslam Baig, M.

Spectrochimica acta. Part B: Atomic spectroscopy, 2017-10, Vol.136, p.39-44 [Periódico revisado por pares]

Oxford: Elsevier B.V

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7
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

de Vries, Lisette ; Gensler, Sonja ; Leeflang, Peter S.H.

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91 [Periódico revisado por pares]

Philadelphia: Elsevier Inc

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8
Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips
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Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips

Sparrow, Betsy ; Liu, Jenny ; Wegner, Daniel M.

Science (American Association for the Advancement of Science), 2011-08, Vol.333 (6043), p.776-778 [Periódico revisado por pares]

Washington, DC: American Association for the Advancement of Science

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9
Bringing the corporation into corporate branding
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Bringing the corporation into corporate branding

Jo Hatch, Mary ; Schultz, Majken

European journal of marketing, 2003-08, Vol.37 (7/8), p.1041-1064 [Periódico revisado por pares]

Bradford: MCB UP Ltd

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10
Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
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Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience

van Noort, Guda ; Voorveld, Hilde A.M. ; van Reijmersdal, Eva A.

Journal of interactive marketing, 2012-11, Vol.26 (4), p.223-234 [Periódico revisado por pares]

Philadelphia: Elsevier Inc

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