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Material Type: Livro
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Selling your services proven strategies for getting clients to hire you (or your firm)
Robert W. Bly
New York H. Holt c1991
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.812 B661s )(Acessar)
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2
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Material Type: Livro
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Service management and marketing managing the moments of truth in service competition
Christian Grönroos 1947-
Lexington, Mass. Lexington Books c1990
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.812 G876s )(Acessar)
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3
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Material Type: Livro
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How to sell a service guidelines for effective selling in a service business
Malcolm McDonald John Leppard
London Heinemann 1986
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.8 M135h )(Acessar)
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4
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Material Type: Livro
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Marketing in the service sector
John M. Rathmell
Cambridge, Mass. Winthrop Publishers 1974
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.809363 r235m )(Acessar)
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