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1
Publicity As Justification
Publicity As Justification
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Publicity As Justification

Si, Kao ; Dai, Xianchi

Advances in Consumer Research, 2020, Vol.48, p.478 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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2
Humor Makes Consumers More Likely to Share Negative Content, But Not Positive Content
Humor Makes Consumers More Likely to Share Negative Content, But Not Positive Content
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Humor Makes Consumers More Likely to Share Negative Content, But Not Positive Content

Yi, John J ; Warren, Caleb ; Berger, Jonah

Advances in Consumer Research, 2020, Vol.48, p.930 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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3
Is This a Joke? Detecting Humor in Spanish Tweets
Is This a Joke? Detecting Humor in Spanish Tweets
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Is This a Joke? Detecting Humor in Spanish Tweets

Castro, Santiago ; Cubero, Matías ; Garat, Diego ; Moncecchi, Guillermo

Advances in Artificial Intelligence - IBERAMIA 2016, p.139-150 [Periódico revisado por pares]

Cham: Springer International Publishing

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4
Ai Service Agents, Figurative Language, and Conversational Cooperativeness
Ai Service Agents, Figurative Language, and Conversational Cooperativeness
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Ai Service Agents, Figurative Language, and Conversational Cooperativeness

Bakpayev, Marat ; Kronrod, Ann

Advances in Consumer Research, 2020, Vol.48, p.836 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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5
5-D: Does Humor in Advertising Trigger Competence and Warmth Inferences About Advertisers?
5-D: Does Humor in Advertising Trigger Competence and Warmth Inferences About Advertisers?
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5-D: Does Humor in Advertising Trigger Competence and Warmth Inferences About Advertisers?

Hoang, Chi ; Warlop, Luk ; Knoferle, Klemens

Advances in Consumer Research, 2017, Vol.45, p.1033 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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6
Breaking the Pact: Resisting Consumer Responsibilization Through Political Comedy
Breaking the Pact: Resisting Consumer Responsibilization Through Political Comedy
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Breaking the Pact: Resisting Consumer Responsibilization Through Political Comedy

Jones, Hunter ; Arnould, Eric

Advances in Consumer Research, 2022, Vol.50, p.367 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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7
Aha Over Haha: Brands Benefit More From Being Clever Than From Being Funny
Aha Over Haha: Brands Benefit More From Being Clever Than From Being Funny
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Aha Over Haha: Brands Benefit More From Being Clever Than From Being Funny

Howe, Holly S ; Zhou, Lingrui ; Dias, Rodrigo S ; Fitzsimons, Gavan

Advances in Consumer Research, 2020, Vol.48, p.930 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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8
How Different Types of Humor in Advertising Shape Impressions of Firms' Competence and Warmth
How Different Types of Humor in Advertising Shape Impressions of Firms' Competence and Warmth
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How Different Types of Humor in Advertising Shape Impressions of Firms' Competence and Warmth

Hoang, Chi ; Knoferle, Klemens ; Warlop, Luk

Advances in Consumer Research, 2020, Vol.48, p.930 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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9
5-N: Take It Humorously: Effects of Humorous Rebuttals to Negative Attacks
5-N: Take It Humorously: Effects of Humorous Rebuttals to Negative Attacks
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5-N: Take It Humorously: Effects of Humorous Rebuttals to Negative Attacks

Chou, Hsuan-Yi ; Chu, Xing-Yu ; Chin, Ching

Advances in Consumer Research, 2017, Vol.45, p.1021 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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10
Responses to Humor in Shame-Inducing Health Issue Advertisements With the Effects of Health Worry Levels
Responses to Humor in Shame-Inducing Health Issue Advertisements With the Effects of Health Worry Levels
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Responses to Humor in Shame-Inducing Health Issue Advertisements With the Effects of Health Worry Levels

Yoon, Hye Jin

Advances in Consumer Research, 2015, Vol.43, p.815 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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