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Refined by: Journal Title: Journal of Business Management remove
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Comparison of cognitive process in men and women while shopping (case study: investigating the impact of brand using eye tracker)
Comparison of cognitive process in men and women while shopping (case study: investigating the impact of brand using eye tracker)
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Comparison of cognitive process in men and women while shopping (case study: investigating the impact of brand using eye tracker)

Mona Salarifar Younos Vakil Alroaia; Abolfazl Danaei; Gholamhossein Riazi; Janaina de Moura Engracia Giraldi

Journal of Business Management Tehran v. 12, n. 2, p. 422-435, 2020

Tehran 2020

Available at FEARP - Fac. Econ. Adm. Cont. de R. Preto    (pcd 3070028 Acervo Digital )(GetIt)

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by this author/creator:

  1. Salarifar, M
  2. Danaei, A
  3. Giraldi, J
  4. Riazi, G
  5. Alroaia, Y

on this subject:

  1. Marcas
  2. Atenção Visual
  3. Processos Cognitivos
  4. Rastreamento

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