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Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling
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Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Cao, Zixia ; Song, Reo ; Sorescu, Alina ; Chua, Ansley

Journal of marketing, 2023-07, Vol.87 (4), p.550-574 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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2
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
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A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales

Liadeli, Georgia ; Sotgiu, Francesca ; Verlegh, Peeter W.J.

Journal of marketing, 2023-05, Vol.87 (3), p.406-427 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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3
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective
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Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective

Vadakkepatt, Gautham G. ; Arora, Sandeep ; Martin, Kelly D. ; Paharia, Neeru

Journal of marketing, 2022-05, Vol.86 (3), p.79-97 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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4
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
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Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian

Journal of marketing, 2022-05, Vol.86 (3), p.157-179 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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5
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
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The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

Melnyk, Vladimir ; Carrillat, François A. ; Melnyk, Valentyna

Journal of marketing, 2022-05, Vol.86 (3), p.98-120 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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6
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
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Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction

Umashankar, Nita ; Bahadir, S. Cem ; Bharadwaj, Sundar

Journal of marketing, 2022-03, Vol.86 (2), p.66-86 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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7
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
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A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

Bharadwaj, Neeraj ; Ballings, Michel ; Naik, Prasad A. ; Moore, Miller ; Arat, Mustafa Murat

Journal of marketing, 2022-01, Vol.86 (1), p.27-47 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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8
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
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Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Longoni, Chiara ; Cian, Luca

Journal of marketing, 2022-01, Vol.86 (1), p.91-108 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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9
Is Nestlé a Lady? The Feminine Brand Name Advantage
Is Nestlé a Lady? The Feminine Brand Name Advantage
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Is Nestlé a Lady? The Feminine Brand Name Advantage

Pogacar, Ruth ; Angle, Justin ; Lowrey, Tina M. ; Shrum, L. J. ; Kardes, Frank R.

Journal of marketing, 2021-11, Vol.85 (6), p.101-117 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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10
Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance
Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance
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Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance

Bamberger, Boas ; Homburg, Christian ; Wielgos, Dominik M.

Journal of marketing, 2021-11, Vol.85 (6), p.24-43 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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