Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artículo
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Artificial intelligence in marketing: exploring current and future trendsEbtisam LabibCogent business & management, 2024-12, Vol.11 (1) [Revista revisada por pares]Taylor & Francis GroupTexto completo disponible |
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2 |
Material Type: Artículo
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Exploring the potential of adopting geofence mobile technology in the South African retail sectorKoech Cheruiyot ; Kalasipa MoenyaneCogent business & management, 2024-12, Vol.11 (1) [Revista revisada por pares]Taylor & Francis GroupTexto completo disponible |
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3 |
Material Type: Artículo
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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)Hussein Gibreel Musa ; Indah Fatmawati ; Nuryakin Nuryakin ; M. SuyantoCogent business & management, 2024-12, Vol.11 (1) [Revista revisada por pares]Taylor & Francis GroupTexto completo disponible |
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4 |
Material Type: Artículo
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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mappingNisful Laila ; Puji Sucia Sukmaningrum ; Wan Azman Saini Wan Ngah ; Luthfi Nur Rosyidi ; Indah RahmawatiCogent business & management, 2024-12, Vol.11 (1) [Revista revisada por pares]Taylor & Francis GroupTexto completo disponible |
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5 |
Material Type: Artículo
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Online advertisement in a pink-colored marketMehrjoo, Amir ; Cuevas, Rubén ; Cuevas, ÁngelEPJ data science, 2024-12, Vol.13 (1), p.36-26 [Revista revisada por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponible |
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6 |
Material Type: Artículo
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Which Way Does Your Content Marketing Contractor Pendulum Swing These Days?Pophal, LindaInformation today, 2024-06, Vol.41 (5), p.31-32Medford: Information Today, IncTexto completo disponible |
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7 |
Material Type: Artículo
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Using an epidemiological model to explore the interplay between sharing and advertising in viral videosLi, Yifei ; Shao, LiScientific reports, 2024-05, Vol.14 (1), p.11351-11351 [Revista revisada por pares]England: Nature Publishing GroupTexto completo disponible |
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8 |
Material Type: Artículo
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Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisationKawaf, Fatema ; Montgomery, Annaleis ; Thuemmler, MariusInformation technology & people (West Linn, Or.), 2024-05, Vol.37 (4), p.1674-1695 [Revista revisada por pares]West Linn: Emerald Publishing LimitedTexto completo disponible |
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9 |
Material Type: Artículo
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Assessment of the quality and accuracy of information contained within the websites of marketed orthodontic products: a cross-sectional investigationMeade, Maurice J ; Jensen, Sven ; Ju, Xiangqun ; Hunter, David ; Jamieson, LisaThe Angle orthodontist, 2024-05, Vol.94 (3), p.273-279 [Revista revisada por pares]United States: Edward H. Angle Society of OrthodontistsTexto completo disponible |
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10 |
Material Type: Artículo
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Associations between everyday exposure to food marketing and hunger and food craving in adults: An ecological momentary assessment studyBoyland, Emma ; Spanakis, Panagiotis ; O'Reilly, Connor ; Christiansen, PaulAppetite, 2024-05, Vol.196, p.107241-107241, Article 107241 [Revista revisada por pares]England: Elsevier LtdTexto completo disponible |