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Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
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Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Voorveld, Hilde A. M. ; van Noort, Guda ; Muntinga, Daniël G. ; Bronner, Fred

Journal of advertising, 2018-01, Vol.47 (1), p.38-54 [Periódico revisado por pares]

Abingdon: Routledge

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2
Social media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social media
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Social media? It's serious! Understanding the dark side of social media

Baccarella, Christian V. ; Wagner, Timm F. ; Kietzmann, Jan H. ; McCarthy, Ian P.

European management journal, 2018-08, Vol.36 (4), p.431-438 [Periódico revisado por pares]

Oxford: Elsevier Ltd

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3
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context
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Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context

Cao, Dongmei ; Meadows, Maureen ; Wong, Donna ; Xia, Senmao

Journal of business research, 2021-01, Vol.122, p.835-846 [Periódico revisado por pares]

Elsevier Inc

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4
Social media engagement behavior: A framework for engaging customers through social media content
Social media engagement behavior: A framework for engaging customers through social media content
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Social media engagement behavior: A framework for engaging customers through social media content

Dolan, Rebecca ; Conduit, Jodie ; Frethey-Bentham, Catherine ; Fahy, John ; Goodman, Steve

European journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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5
Social Media Metrics — A Framework and Guidelines for Managing Social Media
Social Media Metrics — A Framework and Guidelines for Managing Social Media
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Social Media Metrics — A Framework and Guidelines for Managing Social Media

Peters, Kay ; Chen, Yubo ; Kaplan, Andreas M. ; Ognibeni, Björn ; Pauwels, Koen

Journal of interactive marketing, 2013-11, Vol.27 (4), p.281-298 [Periódico revisado por pares]

Philadelphia: Elsevier Inc

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6
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
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Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Nguyen, Bang ; Yu, Xiaoyu ; Melewar, T.C. ; Chen, Junsong

Industrial marketing management, 2015-11, Vol.51, p.11-25 [Periódico revisado por pares]

New York: Elsevier Inc

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7
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
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The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot ; De Jans, Steffi ; De Veirman, Marijke

International journal of advertising, 2021-05, Vol.40 (3), p.327-375 [Periódico revisado por pares]

Routledge

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8
Dark consequences of social media-induced fear of missing out (FoMO): Social media stalking, comparisons, and fatigue
Dark consequences of social media-induced fear of missing out (FoMO): Social media stalking, comparisons, and fatigue
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Dark consequences of social media-induced fear of missing out (FoMO): Social media stalking, comparisons, and fatigue

Tandon, Anushree ; Dhir, Amandeep ; Talwar, Shalini ; Kaur, Puneet ; Mäntymäki, Matti

Technological forecasting & social change, 2021-10, Vol.171, p.120931, Article 120931 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Excessive social media use at work: Exploring the effects of social media overload on job performance
Excessive social media use at work: Exploring the effects of social media overload on job performance
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Excessive social media use at work: Exploring the effects of social media overload on job performance

Yu, Lingling ; Cao, Xiongfei ; Liu, Zhiying ; Wang, Junkai

Information technology & people (West Linn, Or.), 2018-10, Vol.31 (6), p.1091-1112 [Periódico revisado por pares]

West Linn: Emerald Group Publishing Limited

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10
Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption
Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption
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Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption

Liu, Hongbo ; Wu, Laurie ; Li, Xiang (Robert)

Journal of travel research, 2019-03, Vol.58 (3), p.355-369 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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