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Yenilik Kapsaminda Turistik Ürün Çesitlendirmesi ve Kurban Bayrami Örnegi/The Tourist Produkt Diversification And The Sample Of The Feast Of Sacrifice In The Scope Of Innovation

Akgöz, Erkan ; Göral, Ramazan ; Gürsoy, Yüksel

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü dergisi, 2014-01 (31), p.1 [Periódico revisado por pares]

Adana: Selcuk University

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  • Título:
    Yenilik Kapsaminda Turistik Ürün Çesitlendirmesi ve Kurban Bayrami Örnegi/The Tourist Produkt Diversification And The Sample Of The Feast Of Sacrifice In The Scope Of Innovation
  • Autor: Akgöz, Erkan ; Göral, Ramazan ; Gürsoy, Yüksel
  • Assuntos: Economic conditions ; Fads ; Innovations ; Muslim holidays ; Tourism
  • É parte de: Selçuk Üniversitesi Sosyal Bilimler Enstitüsü dergisi, 2014-01 (31), p.1
  • Descrição: The enterprises, which do not follow the innovations, create alternative product and serve the speciality product and service to person, get away from the financial targets and lose competitive capacity depending on the global market conditions. Therefore, rapid change in the social and economic area lead the persons and the establishments to the different areas in terms of innovation. The consumer behaviors change day by day and the decisions of going on holiday are being shaped according to various factors. In this study that is prepared in accordance with these purposes. At first, the general information about innovation is given. Afterwards, the types and features of innovation which requires having visional structure, enterprising spirit and dynamic planning are explained. The innovation generally reflects the process and the result. Therefore, it is focused on the productivity, qualified employment and the innovation process in order to be strong in home and overseas markets. The touristic product which is the mix of any product or services are produced by enterprises having different qualities. There is destructive competitive among the companies. It can be possible to survive and get some kinds of advantages in the competitive atmosphere if the new products are produced and diversified. The product diversification can be done more easily with the substructure, superstructure capabilities and natural, social and cultural potentials of the enterprises, regions and countries. The feast of sacrifice and sacrificing is important religious day and festival which increases the public spirit, peace and happiness among the Muslims. If the developing economic and social conditions are taken into consideration, the feast of sacrifice is period of time to feel at ease and relax in the meaning of physical and social for the people. This study is about the product package of Sacrifice Feast for the tourism enterprises in order to produce a different product from the other companies. In this study, the potential of the Feast of Sacrifice for the tourism companies is emphasized. After determining the potential, the substructure capacities of the tourism enterprises related to the Feast of Sacrifice and the critics foreseen towards the tourism companies on the product package of Sacrifice Feast are mentioned and listed. The advantages of the tourism enterprises on these critics are explained. At the end of the study, the advantages of the product package of Sacrifice Feast that will provide for the tourism enterprises in the scope of innovation are highlighted.
  • Editor: Adana: Selcuk University
  • Idioma: Turco
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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