Using the Zaltman Metaphor Elicitation Technique (ZMET) to Map Mashhad Religious Tourism Brand
Kobra Bakhshizadeh Borj ; Nasrin Javanshir Giv
Muṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2020-03, Vol.15 (49), p.1-32 [Periódico revisado por pares]Allameh Tabataba'i University Press
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