Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Areiza-Padilla, Jose Andres ; Manzi Puertas, Mario Andres

Frontiers in psychology, 2021-08, Vol.12, p.662950-662950 [Periódico revisado por pares]

Frontiers Media S.A

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