skip to main content
Visitante
Meu Espaço
Minha Conta
Sair
Identificação
This feature requires javascript
Tags
Revistas Eletrônicas (eJournals)
Livros Eletrônicos (eBooks)
Bases de Dados
Bibliotecas USP
Ajuda
Ajuda
Idioma:
Inglês
Espanhol
Português
This feature required javascript
This feature requires javascript
Primo Search
Busca Geral
Busca Geral
Acervo Físico
Acervo Físico
Produção Intelectual da USP
Produção USP
Search For:
Clear Search Box
Search in:
Busca Geral
Or hit Enter to replace search target
Or select another collection:
Search in:
Busca Geral
Busca Avançada
Busca por Índices
This feature requires javascript
This feature requires javascript
Estimating Demand for Mobile Applications in the New Economy
Ghose, Anindya ; Han, Sang Pil
Management science, 2014-06, Vol.60 (6), p.1470-1488
[Periódico revisado por pares]
Linthicum: INFORMS
Texto completo disponível
Citações
Citado por
Exibir Online
Detalhes
Resenhas & Tags
Mais Opções
Nº de Citações
This feature requires javascript
Enviar para
Adicionar ao Meu Espaço
Remover do Meu Espaço
E-mail (máximo 30 registros por vez)
Imprimir
Link permanente
Referência
EasyBib
EndNote
RefWorks
del.icio.us
Exportar RIS
Exportar BibTeX
This feature requires javascript
Título:
Estimating Demand for Mobile Applications in the New Economy
Autor:
Ghose, Anindya
;
Han, Sang Pil
Assuntos:
Advertising
;
app characteristics
;
Apple
;
Business analytics
;
Competition
;
Consumer
advertising
;
Consumer
behavior
;
Consumer
preferences
;
Consumer
surplus
;
Consumers
;
Costs
;
Demand
;
Demand analysis
;
demand estimation
;
Discounts
;
Econometric models
;
Economic aspects
;
Economic models
;
Google
;
in-app advertising
;
in-app purchases
;
Marginal costs
;
Market prices
;
Market share
;
Mobile advertising
;
mobile analytics
;
Mobile applications
;
mobile apps
;
Mobile commerce
;
mobile marketing
;
Mobile phones
;
Portable computers
;
Price elasticity
;
Prices
;
Purchase options
;
Retail stores
;
Smart phones
;
Smartphones
;
Software utilities
;
Studies
;
Supply and demand
;
U.S.A
;
Wireless telephone software
É parte de:
Management science, 2014-06, Vol.60 (6), p.1470-1488
Notas:
ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
Descrição:
In 2013, the global mobile app market was estimated at over US$50 billion and is expected to grow to $150 billion in the next two years. In this paper, we build a structural econometric model to quantify the vibrant platform competition between mobile (smartphone and tablet) apps on the Apple iOS and Google Android platforms and estimate consumer preferences toward different mobile app characteristics. We find that app demand increases with the in-app purchase option wherein a user can complete transactions within the app. On the contrary, app demand decreases with the in-app advertisement option where consumers are shown ads while they are engaging with the app. The direct effects on app revenue from the inclusion of an in-app purchase option and an in-app advertisement option are equivalent to offering a 28% price discount and increasing the price by 8%, respectively. We also find that a price discount strategy results in a greater increase of app demand in Google Play compared with Apple App Store, and app developers can maximize their revenue by providing a 50% discount on their paid apps. Using the estimated demand function, we find that mobile apps have enhanced consumer surplus by approximately $33.6 billion annually in the United States, and we discuss various implications for mobile marketing analytics, app pricing, and app design strategies. This paper was accepted by Alok Gupta, special issue on business analytics .
Editor:
Linthicum: INFORMS
Idioma:
Inglês
This feature requires javascript
This feature requires javascript
Voltar para lista de resultados
Anterior
Resultado
6
Avançar
This feature requires javascript
This feature requires javascript
Buscando em bases de dados remotas. Favor aguardar.
Buscando por
em
scope:(USP_VIDEOS),scope:("PRIMO"),scope:(USP_FISICO),scope:(USP_EREVISTAS),scope:(USP),scope:(USP_EBOOKS),scope:(USP_PRODUCAO),primo_central_multiple_fe
Mostrar o que foi encontrado até o momento
This feature requires javascript
This feature requires javascript