skip to main content
Tipo de recurso Mostra resultados com: Mostra resultados com: Índice

My dream life in a rural world: A nonfiction media representation of rural idyll in Taiwan

Chueh, Ho-chia ; Lu, Yi-Hua

Journal of rural studies, 2018-04, Vol.59, p.132-141 [Periódico revisado por pares]

Elmsford: Elsevier Ltd

Texto completo disponível

Citações Citado por
  • Título:
    My dream life in a rural world: A nonfiction media representation of rural idyll in Taiwan
  • Autor: Chueh, Ho-chia ; Lu, Yi-Hua
  • Assuntos: Broadcasting ; Countryside ; Digital media ; Discourse ; Discourse analysis ; Dream life ; Empirical analysis ; Entertainment ; Gardening ; Gardens & gardening ; Happiness ; Houses ; Housing ; Lifestyle ; Lifestyles ; Mass media images ; Meaning ; Media ; Media representation ; Nonfiction ; Objectives ; Postmodernism ; Representations ; Residential areas ; Rural areas ; Rural communities ; Rural environments ; Rural idyll ; Rurality ; Social media ; Social networks ; Taiwan ; Taste ; Television
  • É parte de: Journal of rural studies, 2018-04, Vol.59, p.132-141
  • Descrição: While the 'nonfiction entertainment' television programme is a popular genre in this postmodern and media-saturated age, there is as yet no research in rural studies that have shown interest in the media's new discourse on rural idyll. This paper involves an empirical study that critically analyses Taiker Etude's representations of the rural environment and lifestyles - Taiker Etude is a Taiwanese nonfiction entertainment television programme. Our focus in this paper is Taiker Etude's role as the mediator of taste that governs the manner in which an ever-increasing number of people establish new lives in Taiwan's countryside. We adopt Norman Fairclough's critical discourse in analysing Taiker Etude's representation of the rural idyll. Taiker Etude presents the ideal lifestyle in rural areas as including the building of themed dream-houses and the joy of gardening as a physical experience in the rural life. This representation of the rural idyll not only over idealises and romanticises rural life, but it also reflects a middle class perspective. In this way, Taiker Etude contributes to the reaffirmation of established classes and other structures in the rural setting. Furthermore, we argue that the significance of contemporary meaning of the rural idyll is not only reflected in audience-driven lifestyle media, but more importantly is reflected in discussions related to new social media. This reminds researchers that this new media genre will be an important field of study in the future for exploring the meaning of the rural idyll. •Non-fiction entertainment TV programmes on migration of middle class urbanites to the countryside are a new genre of studying rural idyll.•Media representation of ideal lifestyle in rural areas over romanticizes rural life, and reflects the perspective and tastes of the middle class.•Within our consumer society, such rural lifestyle TV programmes create particular middle class tastes and form a peculiar cultural community.•The audience-driven lifestyle media and new social media are new fields for exploring the meanings of rural idyll.
  • Editor: Elmsford: Elsevier Ltd
  • Idioma: Inglês

Buscando em bases de dados remotas. Favor aguardar.