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Consumerism search for the consumer interest

David A Aaker; George S Day

New York Free Press London Collier Macmillan Publishers 1982

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (658.834 C755 4.ed. )(Acessar)

  • Título:
    Consumerism search for the consumer interest
  • Autor: David A Aaker; George S Day
  • Assuntos: Consumer protection -- United States; Consommateurs -- Protection -- États-Unis; Verbraucherschutz; PROTEÇÃO AO CONSUMIDOR -- ESTADOS UNIDOS; Consumer protection United States
  • Notas: Includes bibliographical references and index.
  • Descrição: A guide to consumerism / David A. Aaker and George S. Day -- The consumer movement in historical perspective / Robert O. Herrmann -- The great American gyp / Ralph Nader -- The consumer's real needs / Sidney Margolius -- Public policy and the marketing practitioner- toward bridging the gap / Stephen A. Greyser -- The theory and practice of Swedish consumer policy / J.K. Johansson -- Axioms for societal marketing / Philip Kotler -- Consumerism lives! ... and grows / E. Patrick McGuire -- The differing nature of consumerism in the ghetto / Alan R. Andreasen -- The future for consumer information systems / Hans B. Thorelli -- A plan for consumer information system development, implementation, and evaluation / Donald A. Dunn and Michael L. Ray -- Developing corporate consumer information programs / David A. Aaker -- Assessing the effects of information disclosure requirements / George S. Day -- Consumer protection : more information or more regulation? / William H. Cunningham and Isabella C.M. Cunningham.
    Affirmative disclosure of nutrition information and consumers' food preferences : a review / Tyzoon T. Tyebjee -- The social and economic effects of advertising / David A. Aaker -- The cultural and social impact of advertising on American society / Mary Gardiner Jones -- Statement before the Federal Trade Commission / Donald M. Kendall -- Research look at the "kid vid" rule / Scott Ward -- Can and should the FTC restrict advertising to children? / Michael B. Mazis -- Deceptive advertising / David A. Aaker -- Recent FTC actions : implications for the advertising strategist / Robert E. Wilkes and James B. Wilcox -- Caveat emptor / Warren G. Magnuson and Jean Carper -- Ecological marketing : will the normative model become descriptive? / Karl E. Henion -- A new milk jug / Thomas C. Kinnear -- The energy crisis and consumer conservation : current research and action program / R. Bruce Hutton -- Swedish tobacco controls- precedent setting "negative marketing" approach / Graham T.T. Molitor.
    Advertising and competition / David A. Aaker -- The cereal companies : monopolists or super marketers? / Paul N. Bloom -- New legislation and the prospects for real warranty reform / Laurence P. Feldman -- The mindless pursuit of safety / Walter Guzzardi -- The devils in the product liability laws / Business Week -- A marketing manager's primer on products liability / William L. Trombetta -- Are consumers satisfied? / George S. Day -- Industrywide responses to consumerism pressure / George S. Day and David A. Aaker -- Perceptual differences in market transactions : a source of consumer frustration / Ronald J. Dornoff and Clint B. Tankersley -- Business and society review corporate responsibility awards / Business and Society Review -- The courage to work together / C.R. Sitter -- Regulation : asking the right questions / Peter H. Schuck -- Some difficulties in measuring the costs and benefits of regulation / Richard B. Ross -- Measuring the cost of regulation / R. Lee Brummet -- Crying wolf / Joan Claybrook.
  • Editor: New York Free Press London Collier Macmillan Publishers
  • Data de criação/publicação: 1982
  • Formato: viii, 500 pages 24 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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