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Art in time and space: context modulates the relation between art experience and viewing time

Brieber, David ; Nadal, Marcos ; Leder, Helmut ; Rosenberg, Raphael Martinez, Luis M.

PloS one, 2014-06, Vol.9 (6), p.e99019-e99019 [Periódico revisado por pares]

United States: Public Library of Science

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  • Título:
    Art in time and space: context modulates the relation between art experience and viewing time
  • Autor: Brieber, David ; Nadal, Marcos ; Leder, Helmut ; Rosenberg, Raphael
  • Martinez, Luis M.
  • Assuntos: Adolescent ; Adult ; Aesthetics ; Ambiguity ; Art exhibits ; Art galleries & museums ; Biology and Life Sciences ; Brain research ; Cognition ; Cognitive ability ; Female ; Humans ; Interactive television ; Male ; Media planning & buying ; Modern art ; Museums ; Psychology ; Research methodology ; Semantics ; Social Sciences ; Students - psychology ; Studies ; Time Factors ; Tracking systems ; Viewing ; Young Adult
  • É parte de: PloS one, 2014-06, Vol.9 (6), p.e99019-e99019
  • Notas: ObjectType-Article-1
    SourceType-Scholarly Journals-1
    ObjectType-Feature-2
    content type line 23
    Conceived and designed the experiments: DB MN HL RR. Performed the experiments: DB. Analyzed the data: DB. Contributed reagents/materials/analysis tools: DB MN. Wrote the paper: DB MN HL RR.
    Competing Interests: The authors have declared that no competing interests exist.
  • Descrição: The experience of art emerges from the interaction of various cognitive and affective processes. The unfolding of these processes in time and their relation with viewing behavior, however, is still poorly understood. Here we examined the effect of context on the relation between the experience of art and viewing time, the most basic indicator of viewing behavior. Two groups of participants viewed an art exhibition in one of two contexts: one in the museum, the other in the laboratory. In both cases viewing time was recorded with a mobile eye tracking system. After freely viewing the exhibition, participants rated each artwork on liking, interest, understanding, and ambiguity scales. Our results show that participants in the museum context liked artworks more, found them more interesting, and viewed them longer than those in the laboratory. Analyses with mixed effects models revealed that aesthetic appreciation (compounding liking and interest), understanding, and ambiguity predicted viewing time for artworks and for their corresponding labels. The effect of aesthetic appreciation and ambiguity on viewing time was modulated by context: Whereas art appreciation tended to predict viewing time better in the laboratory than in museum context, the relation between ambiguity and viewing time was positive in the museum and negative in the laboratory context. Our results suggest that art museums foster an enduring and focused aesthetic experience and demonstrate that context modulates the relation between art experience and viewing behavior.
  • Editor: United States: Public Library of Science
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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