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Fashion marketing contemporary issues

Tony Hines; Margaret Bruce

Amsterdam Butterworth-Heinemann Boston 2007

Localização: EACH - Esc. Artes, Ciências e Humanidades    (391.0068 H659f 2.ed. e.2 )(Acessar)

  • Título:
    Fashion marketing contemporary issues
  • Autor: Tony Hines; Margaret Bruce
  • Assuntos: Fashion merchandising; MODA; MARKETING
  • Notas: Inclui referêncis e índice
  • Descrição: Globalization: global markets and global supplies / Tony Hines -- Supply chain strategies, structures and relationships / Tony Hines -- Challenges of fashion buying and merchandising / Margaret Bruce and Lucy Daly -- Segmenting fashion consumers: reconstructing the challenge of consumer complexity / Tony Hines and Lee Quinn -- Developing a research agenda for the internationalization of fashion retailing / Christopher M. Moore and Steve Burt -- Retail brand marketing in the fashion industry / Bill Webb -- Competitive marketing strategies of luxury fashion companies / Margaret Bruce and Christine Kratz -- Store environment of fashion retailers: a Hong Kong perspective / Alice W.C. Chu and M.C. Lam -- The process of trend development leading to a fashion season / Tim Jackson -- Innovation management in creating new fashions / Beatrice Le Pechoux, Trevor J. Little and Cynthia L. Istook -- Consumers and their negative selves, and the implications for fashion marketing / Emma N. Banister and Margaret K. Hogg -- Fashion retailer desired and perceived identity / Tony Hines, Ranis Cheng and Ian Grime -- Fashion e-tailing / Ruth Marciniak and Margaret Bruce -- The international flagship stores of luxury fashion retailers / Christopher M. Moore and Anne Marie Doherty -- The making and marketing of a trend / Martin Raymond -- Approaches to doing research / Tony Hines.
  • Editor: Amsterdam Butterworth-Heinemann Boston
  • Data de criação/publicação: 2007
  • Formato: xxiv, 324 p. ill. 24 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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