Academic research into marketing: Many publications, but little impact?
Hughes, Tim ; Stone, Merlin ; Aravopoulou, Eleni ; Wright, Len Tiu ; Machtynger, Liz Olan, Femi
Cogent business & management, 2018-01, Vol.5 (1), p.1516108 [Periódico revisado por pares]Abingdon: Taylor & Francis
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