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Loyalty myths hyped strategies that will put you out of business-- and proven tactics that really work

Timothy L Keiningham

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (658.8343 K27 )(Acessar)

Título:
Loyalty myths hyped strategies that will put you out of business-- and proven tactics that really work
Autor: Timothy L Keiningham
Assuntos: Customer loyalty; SATISFAÇÃO DO CONSUMIDOR
Descrição: Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
Editor: Hoboken, N.J. John Wiley & Sons
Data de criação/publicação: c2006
Formato: xvii, 254 p. ill. 24 cm.
Idioma: Inglês

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