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Married to the brand why consumers bond with some brands for life ; lessons from 60 years of research into the psychology of consumer relationships

William J McEwen

Available at FEA - Fac. Econ. Adm. Contab. e Atuária (658.8343 M142m )(GetIt)

Title:
Married to the brand why consumers bond with some brands for life ; lessons from 60 years of research into the psychology of consumer relationships
Author: William J McEwen
Subjects: Brand loyalty; Consumers' preferences; Product management; MARKETING; MARCAS COMERCIAIS; COMPORTAMENTO DO CONSUMIDOR; ADMINISTRAÇÃO DE MARKETING; PSICOLOGIA DO CONSUMIDOR
Publisher: New York, NY Gallup Press
Creation Date: 2005
Format: 135 pages illustrations 24 cm.
Language: English

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