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Reputação os consumidores compram reputação e não produtos
Sandra Martinelli; Andréia Roma; Nelcina Tropardi
São Paulo Leader 2021
Available at
ECA - Escola de Comunicações e Artes
(658.8343 R426m )
(GetIt)
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Title:
Reputação os consumidores compram reputação e não produtos
Author:
Sandra Martinelli
;
Andréia Roma
;
Nelcina Tropardi
Subjects:
PREFERÊNCIAS
;
COMPORTAMENTO DO CONSUMIDOR
;
REPUTAÇÃO
;
MARCAS
;
IMAGEM ORGANIZACIONAL
Publisher:
São Paulo Leader
Creation Date:
2021
Format:
310 p il.
Language:
Portuguese
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