Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

Hofstetter, Reto ; de Bellis, Emanuel ; Brandes, Leif ; Clegg, Melanie ; Lamberton, Cait ; Reibstein, David ; Rohlfsen, Felicia ; Schmitt, Bernd ; Zhang, John Z.

Marketing letters, 2022-12, Vol.33 (4), p.705-711 [Periódico revisado por pares]

New York: Springer US

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