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2 cool 2 stay flat, films soar. (Entertainment)

Ebenkamp, Becky

Brandweek, 2003-06, Vol.44 (25), p.S38

New York: Adweek, LLC

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Título:
2 cool 2 stay flat, films soar. (Entertainment)
Autor: Ebenkamp, Becky
Assuntos: Advertising ; Awards & honors ; Brand equity ; Cloning ; Company sales and earnings ; Consumer behavior ; Consumers ; Finance ; Industry sales and revenue ; Manycompanies ; Marketing ; Media planning & buying ; Motion picture industry ; Motion pictures ; Ratings & rankings ; Remakes & sequels ; Statistical data ; Summer ; Theaters & cinemas ; Ticket sales ; Video production companies
É parte de: Brandweek, 2003-06, Vol.44 (25), p.S38
Descrição: This year's entertainment landscape is riddled with a strong sense of deja vu as movie studios are still beset with a case of sequel-itis that began last summer. Studios have unspooled a slew of blockbuster movies with recognizable brand names on their slates. And this year's crop appears to be scoring better than last year's in at least one respect: Critical acclaim, which was mostly absent from second and third installments of prior hits. In terms of overall box office receipts to date, four films, Spider-Man ($403.7 million); Lord of the Rings: The Two Towers ($338.9 million); Star Wars 2 ($310.6 million), and Warner Bros.' Harry Potter and the Chamber of Secrets ($261.9 million) are already among the top 20 films of all time. All told, it is not a bad time to be in the movie business, compared with other sectors. In times of conflict, consumers crave catharsis in comedy, and distraction in drama; they revel in drowning their sorrows with artificially flavored popcorn butter.
Editor: New York: Adweek, LLC
Idioma: Inglês

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2 cool 2 stay flat, films soar. (Entertainment)

Ebenkamp, Becky

New York: Adweek, LLC

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