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MOTIVATIONS, BUSINESS PLANNING, AND RISK MANAGEMENT: ENTREPRENEURSHIP AMONG UNIVERSITY STUDENTS

Ferreira, Aleciane Da Silva Moreira; Loiola, Elisabeth; Guedes Gondim, Sônia Maria

INMR - Innovation & Management Review; v. 14 n. 2 (2017); 140-150

Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade 2017-07-26

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  • Título:
    MOTIVATIONS, BUSINESS PLANNING, AND RISK MANAGEMENT: ENTREPRENEURSHIP AMONG UNIVERSITY STUDENTS
  • Autor: Ferreira, Aleciane Da Silva Moreira; Loiola, Elisabeth; Guedes Gondim, Sônia Maria
  • Assuntos: Entrepreneurial Motivations; Business Planning; Risk Management; University Students
  • É parte de: INMR - Innovation & Management Review; v. 14 n. 2 (2017); 140-150
  • Descrição: The objective of this study was to compare motivations for entrepreneurship, business planning, and risk management between two groups of university students: those who already had a business (experienced entrepreneurs) and those intending to start one (potential entrepreneurs). A total of 424 undergraduate and graduate students participated in the survey study. Descriptive and inferential analyses were conducted to compare the groups. The results indicate that the entrepreneurial motivations of potential student entrepreneurs are higher than those of experienced student entrepreneurs. In the process of creating the business, it was shown that both groups of students are cautious about managing business risks, but the group of potential student entrepreneurs appeared more concerned with the business plan than the experienced group.
  • Títulos relacionados: https://www.revistas.usp.br/rai/article/view/114344/130492
  • Editor: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
  • Data de criação/publicação: 2017-07-26
  • Formato: Adobe PDF
  • Idioma: Português
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