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30 Days Wild: Development and Evaluation of a Large-Scale Nature Engagement Campaign to Improve Well-Being

Richardson, Miles ; Cormack, Adam ; McRobert, Lucy ; Underhill, Ralph Somers, Christopher M.

PloS one, 2016-02, Vol.11 (2), p.e0149777-e0149777 [Periódico revisado por pares]

United States: Public Library of Science

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Título:
30 Days Wild: Development and Evaluation of a Large-Scale Nature Engagement Campaign to Improve Well-Being
Autor: Richardson, Miles ; Cormack, Adam ; McRobert, Lucy ; Underhill, Ralph
Somers, Christopher M.
Assuntos: Adult ; Analysis ; Analysis of Variance ; Biodiversity ; Biological diversity ; Biology and Life Sciences ; Computer and Information Sciences ; Conservation ; Design ; Female ; Fruits ; Happiness ; Health ; Health promotion ; Humans ; Male ; Medicine and Health Sciences ; Nature ; Nature conservation ; Negotiating ; Public health ; Research and Analysis Methods ; Social Sciences ; Time Factors ; Wildlife ; Wildlife conservation
É parte de: PloS one, 2016-02, Vol.11 (2), p.e0149777-e0149777
Notas: ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
Competing Interests: The authors have declared that no competing interests exist.
Conceived and designed the experiments: MR AC LM RU. Performed the experiments: MR AC LM. Analyzed the data: MR. Contributed reagents/materials/analysis tools: MR. Wrote the paper: MR AC LM RU. Produced the online survey: LM.
Descrição: There is a need to increase people's engagement with and connection to nature, both for human well-being and the conservation of nature itself. In order to suggest ways for people to engage with nature and create a wider social context to normalise nature engagement, The Wildlife Trusts developed a mass engagement campaign, 30 Days Wild. The campaign asked people to engage with nature every day for a month. 12,400 people signed up for 30 Days Wild via an online sign-up with an estimated 18,500 taking part overall, resulting in an estimated 300,000 engagements with nature by participants. Samples of those taking part were found to have sustained increases in happiness, health, connection to nature and pro-nature behaviours. With the improvement in health being predicted by the improvement in happiness, this relationship was mediated by the change in connection to nature.
Editor: United States: Public Library of Science
Idioma: Inglês

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30 Days Wild: Development and Evaluation of a Large-Scale Nature Engagement Campaign to Improve Well-Being

Richardson, Miles ; Cormack, Adam ; McRobert, Lucy ; Underhill, Ralph Somers, Christopher M.

United States: Public Library of Science

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