THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories
Coulter, Keith S. ; assistant, University of Connecticut) is an
Journal of advertising, 2004-12, Vol.33 (4), p.53-64 [Periódico revisado por pares]Routledge
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