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Building a Strategy for the Development of a University using the Methodology of Strategic Sessions on the Example of the Academy of Fine Arts in Łódź

Mikosik, Piotr

Marketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.108-130 [Periódico revisado por pares]

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Título:
Building a Strategy for the Development of a University using the Methodology of Strategic Sessions on the Example of the Academy of Fine Arts in Łódź
Autor: Mikosik, Piotr
Assuntos: methodology ; methods ; moderated session ; strategy ; team
É parte de: Marketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.108-130
Descrição: The aim of the article is to present the methodology of building an organization strategy which the author has been working on for 8 years. Although the article is based on the case study of the Academy of Fine Arts (ASP) in Łódź, in which the author conducted a series of strategic sessions, the methodology itself is universal and can be successfully applied both in enterprises, non-profit organizations and offices. The size of the organization or industry is also irrelevant. The author applied the described method in international corporations, no-profit organizations as well as kindergartens whose teams worked on the concept of development of their organizations. The article presents a full process of creating a strategy, however, due to the limit of pages imposed by the publishing house, only selected methods used during strategic sessions are described.
Editor: Sciendo
Idioma: Inglês

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