Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study
Roberts, John H. ; Morrison, Pamela D. ; Nelson, Charles J.
Marketing science (Providence, R.I.), 2004-04, Vol.23 (2), p.186-191 [Periódico revisado por pares]Linthicum: Institute for Operations Research and the Management Sciences
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