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The strategy and tactics of pricing a guide to growing more profitably

Thomas T. Nagle 1951- John E Hogan (College teacher)

Localização: EACH - Esc. Artes, Ciências e Humanidades (658.816 N149eI 4.ed. )(Acessar)

Título:
The strategy and tactics of pricing a guide to growing more profitably
Autor: Thomas T. Nagle 1951-
John E Hogan (College teacher)
Assuntos: Pricing; Marketing -- Decision making; Prix -- Fixation; Marketing -- Prise de décision; Pricing; PLANEJAMENTO ESTRATÉGICO; TOMADA DE DECISÃO (ADMINISTRAÇÃO EXECUTIVA); PREÇOS; Management; Preispolitik; Marketing Decision making
Notas: Includes bibliographical references and indexes
Descrição: Ch. 1. Tactical pricing -- Ch. 2. Pricing strategy -- Ch. 3. Value creation -- Ch. 4. Price structure -- Ch. 5. Price and value communication -- Ch. 6. Pricing policy -- Ch. 7. Price level -- Ch. 8. Costs -- Ch. 9. Financial analysis -- Ch. 10. Competition -- Ch. 11. Pricing in channels of distribution -- Ch. 12. Pricing over the product life cycle -- Ch. 13. Price and value measurement -- Ch. 14. Ethics
Editor: Upper Saddle River, NJ Pearson/Prentice Hall
Data de criação/publicação: c2006
Formato: xv, 349 p. ill. 24 cm.
Idioma: Inglês

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