Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand

Pineda, Antonio ; Sanz-Marcos, Paloma ; Gordillo-Rodríguez, María-Teresa

Journal of consumer culture, 2022-02, Vol.22 (1), p.82-102 [Periódico revisado por pares]

London, England: SAGE Publications

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