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The Making of an Everyday Concubine: Accounting For Simultaneous Love of Modernity and the Recently (Re)-Discovered Ottoman Heritage

Yalkin, Cagri

Advances in Consumer Research, 2012, Vol.40, p.1113 [Periódico revisado por pares]

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Título:
The Making of an Everyday Concubine: Accounting For Simultaneous Love of Modernity and the Recently (Re)-Discovered Ottoman Heritage
Autor: Yalkin, Cagri
Assuntos: Consumer behavior ; Cultural heritage ; Islamic culture ; Modernism ; Secularism ; Television programs ; Womens studies
É parte de: Advances in Consumer Research, 2012, Vol.40, p.1113
Descrição: This paper aims to explore how Turkish female consumers negotiate opposing ideologies in soap operas. Self-identified secular consumers are interviewed about the Ottoman-era based soap-opera Muhtesem Yuzyil. Results reveal that they identify empowered female characters as embodying the modernist ideal and they receive guilty pleasure when watching the sexualised Ottoman harem as it opposes Islamist ideal.
Editor: Urbana: Association for Consumer Research
Idioma: Inglês

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