B2B value co-creation influence on engagement: Twitter analysis at international trade show organizer
Geldres-Weiss, Skania ; Küster-Boluda, Inés ; Vila-López, Natalia
European journal of management and business economics, 2023-07, Vol.32 (3), p.257-275 [Periódico revisado por pares]Madrid: Emerald Group Publishing Limited
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