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Design of business intelligence systems aligned with the competitive intelligence process in a graphic brazilian organization

Célia Barbosa Assis Renato de Oliveira Moraes 1963-; Fernando José Barbin Laurindo 1960-; Encontro Nacional de Engenharia de Produção - ENEGEP (33. 2013 Salvador, BA); National Meeting of Production Engineering (33. 2013 Salvador, BA)

ENEGEP 2013: a gestão dos processos de produção e as parcerias globais para o desenvolvimento sustentável dos sistemas produtivos / the management of production processes and global partnerships for sustainable development of production systems Rio de Janeiro: ABEPRO, 2013

Rio de janeiro ABEPRO 2013

Acesso online

  • Título:
    Design of business intelligence systems aligned with the competitive intelligence process in a graphic brazilian organization
  • Autor: Célia Barbosa Assis
  • Renato de Oliveira Moraes 1963-; Fernando José Barbin Laurindo 1960-; Encontro Nacional de Engenharia de Produção - ENEGEP (33. 2013 Salvador, BA); National Meeting of Production Engineering (33. 2013 Salvador, BA)
  • Assuntos: INTELIGÊNCIA COMPETITIVA; TECNOLOGIA DA INFORMAÇÃO; NEGÓCIOS
  • É parte de: ENEGEP 2013: a gestão dos processos de produção e as parcerias globais para o desenvolvimento sustentável dos sistemas produtivos / the management of production processes and global partnerships for sustainable development of production systems Rio de Janeiro: ABEPRO, 2013
  • Descrição: In order to enhance their competitiveness or just to survive in the market, companies have intensified their efforts to systematize processes related to Competitive Intelligence (CI). Information Technology (IT) is a key component in this ccontext, since it affects managerial activities and supports decision - making. Specially, IT applied to Competitive Intelligence encompasses “Business Intelligence” (BI) Systems that includes tools and techniques for supporting decision - making. Th e decision - making support and the facilitation of managerial analysis have attracted the attention of companies to BI systems and also motivated researchers to study the characteristics and impacts of these applications. BI has been considered a high prior ity in researches with CIOs since 2006, probably due to the necessity to improve business performance in the scenario of great economical uncertainties. In Latin America, following this global trend, analytical capacity and BI are considered top priorities for 2012 - 2015. However, there is an emphasis in technological aspects of development and utilization in detriment to the focus on managerial aspects. This approach makes difficult to associate the organization’s CI processes with the directions for desi gning IT related applications. This paper studies the design of BI systems in alignment with the planning of CI. The adopted methodological approach was a case study, performed in a large Brazilian graphic company that implements BI systems, highlighting t he use of performance indicators. The discussion of the results was made based on the perspectives of the CI planning and of the design of BI opportunities. The main contribution of this paper is to relate CI and BI concepts, emphasizing the strategic aspe cts of the design of the BI system
  • Editor: Rio de janeiro ABEPRO
  • Data de criação/publicação: 2013
  • Formato: 16 p.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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