Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services

Zhou, Zhongyun ; Fang, Yulin ; Vogel, Douglas R. ; Jin, Xiao-Ling ; Zhang, Xi

Journal of management information systems, 2012-07, Vol.29 (1), p.273-306 [Periódico revisado por pares]

Abingdon: Routledge

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