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Double Dutch No Longer

Morais, Richard C

Forbes, 2002-11, Vol.170 (10), p.130

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Título:
Double Dutch No Longer
Autor: Morais, Richard C
Assuntos: Competition ; Competitive advantage ; Corporate profiles ; Electronic publishing ; Executives ; Internet ; Legal information ; Litigation ; Nurses ; Operating companies ; Publishing industry ; Sales
É parte de: Forbes, 2002-11, Vol.170 (10), p.130
Notas: content type line 24
ObjectType-Feature-1
SourceType-Magazines-1
Descrição: One of the world's biggest companies in online revenue is the London-based publishing firm called Reed Elsevier. Of its $8 billion in likely sales this year, $1.5 billion will come from online delivery of data, and its operating margin on the Internet is a fabulous 22%. Reed's success is freakish in another way: It is a media stock doing well. Shares of AOL, Disney and Vivendi have collapsed during the last three years, but at Reed they're up 9%. Its $18 billion market capitalization places it above Vivendi and Pearson as Europe's largest public media company. Worldwide, it is fifth. The company, predicts Merrill Lynch, is on track to boost earnings 10% this year, to $1.1 billion, or $1.75 per ADR. Credit this accomplishment to two things. One is that Reed is primarily selling not advertising or entertainment but the dry data used by lawyers, doctors, nurses, scientists and teachers. The other is its newfound marketing hustle: Its chief executive since 1999 is Crispin Davis, formerly a soap salesman.
Editor: New York: Forbes
Idioma: Inglês

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