Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0

Iriarte, Ion ; Hoveskog, Maya ; Nguyen Ngoc, Hien ; Legarda, Iker ; Uranga, Maitane ; Nazabal, Maite ; Atxa, Ariane

Industrial marketing management, 2023-04, Vol.110, p.96-116 [Periódico revisado por pares]

Elsevier Inc

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