Idioma:

Management, marketing, and the competitive process

Peter E Earl

Localização: EACH - Esc. Artes, Ciências e Humanidades (658 M266 )(Acessar)

Título:
Management, marketing, and the competitive process
Autor: Peter E Earl
Assuntos: Industrial management; Marketing; Competition; Management; Aufsatzsammlung; MARKETING; ADMINISTRAÇÃO INDUSTRIAL
Notas: Inclui referências (p. 352-389) e índice
Descrição: Introduction / Evolutionary processes and revolutionary change in firms and markets: an economist's perspective / Industrial structure, rivalry and innovation: theory and evidence / Theoretical perspectives on strategic alliance formation / Organisation and innovation at Du Pont 1902-1980 / Business history: lessons for the future of business? / Contracts, coordination, and the construction industry / Models of marketing channel coordination in the food industry / The price of the symbol: conspicuous consumption and industrial organisation / Pricing concepts for marketing: is there an economically meaningful managerial horizon? / A behavioural perspective on business pricing / Is differentiation optional?--a critique of Porter's competitive strategy typology / Strategic management as an emergent research programme / 'Growth of knowledge' perspectives on business behaviour / Meta-theory, hyper-strategy and ultra-games /
Editor: Cheltenham, UK E. Elgar Brookfield, Vt., US
Data de criação/publicação: c1996
Formato: x, 395 p. 24 cm.
Idioma: Inglês

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