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Reality check the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

Guy Kawasaki 1954-

New York Portfolio 2008

Localização: ESALQ - Biblioteca LES    (658.421 K22r 103434 )(Acessar)

  • Título:
    Reality check the irreverent guide to outsmarting, outmanaging, and outmarketing your competition
  • Autor: Guy Kawasaki 1954-
  • Assuntos: New business enterprises; Entrepreneurship; Competition; Management; ADMINISTRAÇÃO DE EMPRESAS; COMPETIÇÃO ECONÔMICA; EMPREENDEDORISMO; NEGÓCIOS
  • Notas: Includes index
  • Descrição: The reality of starting -- The reality of raising money -- The reality of planning and executing -- The reality of innovating -- The reality of marketing -- The reality of selling and evangelizing -- The reality of communicating -- The reality of beguiling -- The reality of competing -- The reality of hiring and firing -- The reality of working -- The reality of doing good
    As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description
  • Editor: New York Portfolio
  • Data de criação/publicação: 2008
  • Formato: xx, 474 p 23 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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