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Implicit measures of attitudes

Bernd Wittenbrink; Norbert Schwarz Dr. phil

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Título:
Implicit measures of attitudes
Autor: Bernd Wittenbrink; Norbert Schwarz Dr. phil
Assuntos: Attitude (Psychology) -- Testing; Social psychology -- Research -- Methodology; Attitude (Psychologie) -- Tests; Psychologie sociale -- Recherche -- Méthodologie; Aufsatzsammlung; Einstellungsmessung; PSICOLOGIA SOCIAL; ATITUDES
Notas: Includes bibliographical references and index
Descrição: Measuring attitudes through priming / Understanding and using the Implicit Association Test : what we know (so far) about the method / Armed only with paper and pencil : "low-tech" measures of implicit attitudes / Attitudes as mental and neural states of readiness : using physiological measures to study implicit attitudes / Understanding social evaluations : what we can (and cannot) learn from neuroimaging / How to define and examine the implicitness of implicit measures / Paradigms we live by : a plea for more basic research on the Implicit Association Test / Beyond the attitude object : implicit attitudes spring from object-centered contexts / Mental representations are states, not things : implications for implicit and explicit measurement / What do we know about implicit attitude measures and what do we have to learn? /
Editor: New York Guilford Press
Data de criação/publicação: c2007
Formato: x, 294 p ill 24 cm.
Idioma: Inglês

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