When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations

Ordanini, Andrea ; Parasuraman, A. ; Rubera, Gaia

Journal of service research : JSR, 2014-05, Vol.17 (2), p.134-149 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

Texto completo disponível