Personalization in Email Marketing: The Role of Noninformative Advertising Content
Sahni, Navdeep S. ; Wheeler, S. Christian ; Chintagunta, Pradeep
Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258
[Periódico revisado por pares]
Linthicum: INFORMS
Texto completo disponível