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Communication theories origins, methods, and uses in the mass media

Werner J. Severin (Werner Joseph) James W Tankard

New York Longman c2001

Available at ECA - Escola de Comunicações e Artes (301.16 S498c 5.ed. ) and other locations(GetIt)

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ECA - Escola de Comunicações e Artes (301.16 S498c 5.ed. ) Available

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FEA - Fac. Econ. Adm. Contab. e Atuária (302.23 S498c 5.ed. ) Available

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