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The TV owned by Silvio Santos--marketing strategies in the production the SBT schedule: a quantitative approach/A TV de Silvio Santos--estrategias mercadologicas na grade de programacao do SBT: um enfoque quantitativo

Galhardi, Claudia Pereira ; Ortega, Felix ; Igartua, Juan Jose

Revista FAMECOS, 2017-01, Vol.24 (1) [Periódico revisado por pares]

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The TV owned by Silvio Santos--marketing strategies in the production the SBT schedule: a quantitative approach/A TV de Silvio Santos--estrategias mercadologicas na grade de programacao do SBT: um enfoque quantitativo
Autor: Galhardi, Claudia Pereira ; Ortega, Felix ; Igartua, Juan Jose
É parte de: Revista FAMECOS, 2017-01, Vol.24 (1)
Descrição: In Brazil, the TV stations, theoretically, maintain a commitment to the Federal Government in order to operate the electromagnetic spectrum as a public good, focusing on educational, artistic, cultural and informative principles. According to these findings, the present article aims to reveal the current scenario of supply of SBT station's programs in Sao Paulo, in the state of Rio Grande do Sul and the Aratu TV, SBT's affiliate station in Bahia. Therefore, a quantitative empirical research was carried out from the programming content analysis broadcasted during the year 2012. The results show a schedule marked by a corporate ideology, failure to comply with the current legal law, null production of educational and cultural contents, and massive supply of foreign imports.
Editor: Editora da PUCRS
Idioma: Espanhol

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