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How to Get Ecosystem Buy-In

Ihrig, Martin ; MacMillan, Ian

Harvard business review, 2017-03, p.1

Boston: Harvard Business Review

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  • Título:
    How to Get Ecosystem Buy-In
  • Autor: Ihrig, Martin ; MacMillan, Ian
  • Assuntos: Customer services ; Guidelines ; Innovations ; Organizational change ; Pharmaceutical industry ; Stakeholders
  • É parte de: Harvard business review, 2017-03, p.1
  • Notas: content type line 24
    ObjectType-Feature-1
    SourceType-Magazines-1
  • Descrição: This article describes how a major pharmaceutical company, which they'll call PharmaCo, thought through ways of innovating its service offerings using a tool-based ideation process that this article developed. For this project this article worked with units in the US, Brazil, South Korea, and the UK; for the purposes of this article it will focus on the greatly simplified case of a unit concerned with providing medication to treat a chronic disease. But the process can be applied in any industry in which innovations must be introduced into an ecosystem with multiple stakeholders. The process consists of six steps and is carried out through a series of workshops. It typically involves a team of about 25 people drawn from across an organization and representing the major functions. Here's how it works: 1. Identify key stakeholders and their most pressing needs. 2. Outline stakeholder consumption chains. 3. Categorize features of the current offer and build offer profiles. 4. Use the offer profiles to design growth opportunity profiles. 5. Map stakeholder tensions. 6. Choose your best opportunity.
  • Editor: Boston: Harvard Business Review
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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