An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business
Goraya, M. Awais Shakir ; Jing, Zhu ; Shareef, Mahmud Akhter ; Imran, Muhammad ; Malik, Aneela ; Akram, M. Shakaib
Electronic markets, 2021-03, Vol.31 (1), p.181-195 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin Heidelberg
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