Artificial Intelligence and Marketing: Pitfalls and Opportunities
De Bruyn, Arnaud ; Viswanathan, Vijay ; Beh, Yean Shan ; Brock, Jürgen Kai-Uwe ; von Wangenheim, Florian
Journal of interactive marketing, 2020-08, Vol.51 (1), p.91-105 [Periódico revisado por pares]Los Angeles, CA: Elsevier Inc
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