Social media engagement behavior: A framework for engaging customers through social media content
Dolan, Rebecca ; Conduit, Jodie ; Frethey-Bentham, Catherine ; Fahy, John ; Goodman, Steve
European journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Periódico revisado por pares]Bradford: Emerald Group Publishing Limited
Texto completo disponível